Based on the state of the web in 2018, with it's pop-ups in the middle of the page, cookie warning, laggy scrolling, and image pop-in that moves what you're reading, I find it very difficult to believe that that many people actually care much about the presentation of text.
The fact that marketers get to make their contributions to a website doesn't negate that there's a designer involved who probably cares about typography, color, space, etc.
What I mean is that the company clearly doesn't care all that much about presenting text, so it is difficult to believe that making text more presentable is one of their motivations.
