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0 pointsanonytrary7y ago0 comments

> I don't really care too much about getting the perfect vegetable, as long as it's not spoiled and tastes reasonably good, I'm happy with it, and I want to spend as little time as possible.

Ordering takeout is the most efficient way to cater to people in this slice of the market. The intersection of people who don't intimately care about their ingredients and people who want to cook is very small. Most people who want to minimize time spend on food would not entertain the idea of cooking serious meals at home.

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josefresco7y ago· 1 in thread

Robust takeout is not available in my region. We're a busy family, like all families. Both my wife and I hate visiting the grocery store, and find Peapod delivery to optimal.

I also wouldn't make the assumption that people like us, and the OP "don't care about ingredients". We just don't believe, like some do that our choices in ingredients will really matter that much. The ingredients our delivery guy brings us are the same as what's available in the local grocery store, we've never had bad ingredients delivered, and if we did it's easily sent back/refunded.

Johnny5557y ago

I agree with all of your points -- the delivery ingredients are "good enough", I don't need the perfect piece of broccoli for my dinner. But I do like having some control over how dinner is prepared, I find a lot of restaurant food to be way too salty (especially in the $12 price range of box-meal delivery), so I like being able to prepare it the way I want to.

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