A high temperature plasma represents a continuous supply of fusing atoms. The current research at ITER, this place, etc. are attempts to create a persistent environment for fusion. If they can do that, then it creates an environment where research can focus on 1) reduce the energy required to hold it at that temperature (which includes limiting how much plasma leaks out, since leaking plasma drops the temperature), and 2) work out ways to extract the energy created by fusion.
As I understand (and I could be wrong, it's been years since I last read about it), ITER plans to generate a net-negative energy situation (i.e. it'll never produce energy, just consume it) but hopes to create a sustainable plasma field at temperatures that cause fusion.