[1] https://www.eff.org/deeplinks/2018/11/google-chromes-users-t...
On one hand, users hate more intrusive ads.
On the other hand, if some people on the internet show intrusive ads while others dont, it's the people who show intrusive ads who will end up making most profit.
Google is trying to use their monopoly position to break out of that cycle.
> How does that make sense?
Lack of regulation has led to Google erecting its own rules and Chinese walls that may or may not hold up to eventual challenges?
> What stops them blocking all ads except Google ads?
Google specifically wants to prevent its own ads on a web site marked abusive or otherwise imperfect. In general, Google is willing to forgo space to try to guarantee what brand marketers want. If some large brands stop bidding on a class of ads over any concern, Google looses a lot more value in its real estate than if it has less real estate.
I'm not trying to get investment advice or trying to manipulate the market, this is an honest question. How should investors react in situations like this? If Google Chrome's this new feature ends up being very effective, Chrome will be more successful but Google will have less ad revenue (possibly). Is GOOG safer now or what?