I live in and am from North Carolina and find it barely tolerable despite now living in the most "progressive" part of the state (Durham). Every attempt a city makes to move things forward is faced with obstruction and preemption by state representatives from rural areas who resent the progressive population centers. Investment in infrastructure is especially seldom possible, so we have little public transit, few sidewalks, and lots of traffic.
There are things to recommend the south, but it's sure to be a culture shock for anybody who moves from a major metro.
As an aside, I think the transit situation alone makes this sort of area a non starter for somebody like Amazon and indeed I'm glad they did not select this region. This is an area which grows through sprawl and additional roads. The extra traffic combined with an unwillingness to spend money on public transit would have caused major issues.