Instead of zooming pinching try to click the street to drop a pin and you got the street name.
Old abstractions (maps) on newer media (phones, desktops) offer a UX that cartmakers in the past could only dream off. It is up to us to break our old habits and discover and use this new UX.
For example. When the iPhone first came people complained about the lack of copy and paste. But most of the time people don't _need_ to copy and paste text, eg they _want_ to dial the phone number they see on a webpage. Therefore they _need_ to have the phone number in their phone app. A problem which can be solved many ways (eg: recognise numbers on a page and make them clickable links directly to phone app) of which copy and paste, though the most familiar, is really one of the worst in UX.
This is the difference between what people (think they) want and what they actually need.
Back to maps. People don't want to read street names, they want the nearest address to a certain s point. Of which zooming and pinching or a cluttered screen full of text are by far the most inferior ways to use of the technology available today.