No, it doesn't mean "good content" at all (it can accidentally be good content, but that's not usually the case). It means the ability to use tricks to get you hooked, to have you craving for more, and to trigger binge behaviour, no matter what the content is. There was no such binge consumption before, and there was no request for new content all the time, you could watch a random episode of a 10 or 20 years old series and you were fine with it.

On the contrary, with serials the writers/directors don't have to think about setting up a story that can start, develop and end in 42 minutes, which requires crafting.

They can patch whichever background story (love, treason, ...) that we have seen 800 times already, and activate it when they have no other idea on where the actual story should go. Even 'better', they activate it just 30 seconds before the end of the episode, so that, dammit! I wanted to stop there and go to sleep / do something else but I click on the next episode, and there we go, again, and again.

> However—Netflix has autoplay next episode turned on by default, and if you find the setting to turn it off, each episode ends with a large screen prompting you to PLEASE click to play the next episode. As someone who really likes episodes to end cleanly and give me time to think, this REALLY annoys me.

Well yeah, because the point of serials is to have people binge watch them, so the most common action is to watch an episode after another after another, and the publisher wants to facilitate this and makes you binge watch as much as possible.

He doesn't care if after watching 3 episodes you don't even remember the 1st one, he doesn't want to have clear ending, clear breaks that would give you the possibility to reflect and digest the episode, the point is to keep the flow going non-stop and occupy as much of your time as possible.