In other words, the SUV or sports car apparently has more to do with making people happy by making them look to be of higher social status than the actual utility of those goods.
This is also demonstrated in the South Park episode Smug, which criticizes hybrids. From a public policy perspective, the greatest reduction in CO2 comes from getting people into economical cars (like a 42+mpg --or higher in EU models--Civic) rather than in necessarily Hybrids or electrics which not everyone can afford. The greatest co2/$ reduced is actually going from average to a civic-like car.
Perhaps cultural changes away from materialism, as well as effective public policy may be important in reducing global warming.
But what we get is more "War on Poverty" style bureaucracies and activism which has become a self-perpetuating and wasteful industry of its own.