I don't think ads inherently promote ad blocking, but you're right: this specific instance of an ad breaking links and lowering the quality of other sites does indeed promote a culture of ad blocking (if they can remove the fbclid param?).
I don't see any indication that advertising online is an industry digging its own grave. On the contrary, the increase in quality of ads over the past 10+ years (especially in terms of unobtrusiveness and relevance) would suggest to me that online advertising is digging its way _out_ of the grave it dug itself with flashy, irrelevant ads throughout the 90s and early 00s.
