The reason for the suspicions are the counter stories about Bloomberg having "only one source" (not 17) and a story about Bloomberg's pattern of writing negative stories about Apple. So it introduces some (legit?) FUD: reporter personal beef/s, hate on the megacorp or legit stories stretching the truth.
Either way, I hope some definitive, well-sourced, highly-documented stories come out from The Intercept or similar to clear up the dis/misinformation.