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0 pointsstanmancan7y ago0 comments

Big companies typically don't go after small niches. There are so many of them available they can't possibly pursue them all, because ultimately you don't know which one will take off. The book The Innovator's Dilemma focuses on this.

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mindgam37y ago

Exactly. My point is that going after small niches until one works would have been a better strategy to come up with a viable Facebook competitor. This could probably only happen with a “startup within big company” model where they had the freedom to test out a bunch of crazy stuff for a long time without pressure from management.

reaperducer7y ago

Big companies typically don't go after small niches.

Big companies go after niches all the time. Many microbrews are owned by massive multi-national breweries. Huge drug companies chase niches every day. Giant food companies release ethic niche foods every month.

Whomever told you that there isn’t big money in niches or that they’re not worth going after is someone you should stop taking advice from.

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