Side note: Profounder.com is another example of a social lending platform that does not require a fee.
How would anyone here feel about a crowdfunding platform that would allow people to fund local startups with objects/space/skills instead of money in return for their product(s)? This way no money gets wasted and the funded items are returned (except for the ramen of course) if the startup closes up shop.
I have built a first version of a service for sharing physical stuff (yet unreleased) and monetization seems like a no brainer.
Also, for the purposes of mapping opportunity, latent demand was described as both 1) those who share casually (not through a service or organized community) and 2) those who don't currently share at all but would be interested to. In the case of physical media, I suspect there's more people under #1 than #2.