There are even now niches in gaming that are under served, and games in these niches are much easier to market.
You can engineer a relatively high chance of success but it requires two things:
1) Actually picking an under served market. Meteriodvania style games are not one of these, there are a ton of game out there fulfilling that need.
2) Really really understanding the audience. You have to know what details of the previous games in the genre were actually important, and what were not which you can innovate in. Even the tiniest details can be super important.