From the fake press release:
"We were asked to show an agreeable, involved, of-the-people face for Chevron, and we think we came up with some really great ways of doing that," said Gordon Bowen, Chief Creative Officer of McGarryBowen. "But what’s unique and different here is the honesty. We've never been able to do this before."
I've watched the Yes Men movie premier at Sundance Film Festival, it was incredibly funny. I think it is out on DVD now.
If you look at the real ads, you can see they are crying out to be spoofed:
It might seem like a nice stunt, but it hurt a lot of people who where hoping that they would finally be given some help and Union Carbide didn't really care.
Appearing in newly purchased suits, the Yes Men gave speeches encouraging corporations to buy votes directly from citizens. They argued that the US Civil War was a waste of money because Third World countries now willingly supply equivalent slaves. They also urged people to listen to the WTO instead of the facts. They then unveiled a gold spandex body suit that they claimed would allow productivity to increase, as managers would not have to oversee workers in person but could keep track of them via images on an attached screen as well as implanted sensors. - Wikipedia
