https://www.ted.com/talks/dan_pallotta_the_way_we_think_abou...
Choice quote: "so in the for-profit sector, the more value you produce the more money you can make, but we don't like non-profits to use money to incentive people to produce more in social service. We have a visceral reaction to the idea that anyone would make much money helping other people; interesting that we don't have a visceral reaction to the notion that people would make a lot of money not helping other people."