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0 pointsneuroptera7y ago0 comments

Curious as to what you mean by 'the "brand tax" of Facebook in the current climate.'

0 comments

Not OP, but I interpret "brand tax" as the opposite of the halo effect. FB's brand is tarnished, and arguably hinders rather than helps w/ IG brand perception.

nojvek7y ago

I’m somewhat guilty of this. I really love whatsapp even though it’s owned by Facebook. I loathe Facebook.com

I left hipstagram a long time ago, it made me feel anxious and addicted.

Network effects though. As long as people aren’t quitting as villages, Facebook network effects will keep them alive for a long time.

mcny7y ago

There were multiple memes with screenshots of people declaring they were quitting Facebook and using Instagram exclusively. Don't know if this was widespread though.

neuropteraOP7y ago

Ah I see, thank you. I've also mostly left FB, keeping the account around only for events and messenger. It has become so cluttered. It really is on its last legs.

slumberlust7y ago

Facebook is my new rolodex :)

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nness7y ago

I would assume the negative connotations surrounding the 'Facebook' brand, specifically Cambridge Analytica and 'Russia's election meddling.'

Anything associated too closely with the Facebook name could become associated with these negative connotations.

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