> or that anybody actually cares that much about it.
I assure you, those of us for whom gun rights are a central issue - an issue of basic civil rights - care.
As it is, I have no particular love for the Republican Party, but I simply cannot see myself voting for a Democrat for state or national office given their history of voting as a bloc against gun rights.
Objectively, I have no idea if gun control is a net positive for the Democrats at a national level - but I'm confident that by branding themselves as the party of gun control they are driving away a large number of people who would otherwise be reachable.