Calling it "just apathy" is unjustifiable maligning. How is it not completely rational to be apathetic to whether business interests A or business interests B win their contest? What you're doing is the equivalent of a sports fanatic insisting that someone pick a team to root for.
Give these "apathetic" people an actual choice (like say a pitchfork) and you'll see how they really feel. In fact, I'd posit that a primary mechanism by which elections are won is convincing people that "this time will be different".