Is it possible to make brands (or software) that's just "done?"
[0]: http://www.sixthtone.com/news/1002903/face-of-chinese-chili-...
[1]: https://www.reddit.com/r/firefox/comments/9ewvb7/firefox_log...
Maybe that will change as the industry matures.
(quietly puts away my NES Classic Edition)
Consider, say, Coca-Cola.
The basic "dynamic ribbon" logo (https://www.coca-cola.co.uk/content/dam/journey/gb/en/hidden...) dates from 1886.
I love their chili sauces, and I always refer to it as the "angry lady" hot sauce. She just looks so serious on that label.
Glad to see that they're successful.
Such a bad UX for discoverability.
Here's what I see:
Anecdotal side note, but when I was working on a startup in some industry, we found that our largest competitor by an order of magnitude had a navigation bar at the bottom in their mobile app, while everyone else in the space used the hamburger menu. The experience made it seem like this is common knowledge at the higher levels of app design.
Even Apple has come out and explicitly spoken against the hamburger menu as a design element for iOS apps, and instead recommends tab bars.
It looks cool, and management is probably going to be super happy. But that's not what a brand is about. It should be identifiable and recognizable. This does nothing of that.