No, the sentence in question is—and the context you are dismissig makes this abundantly clear, though it is also the most natural reading of the sentence in isolation, IMO—using “standardize” to mean “seek to establish as an industry standard through the process of a standards body.”
(Note that while I think the language is clear, I think this whole approach from Google is ill-conceived to the point of borderline lunacy; there is no need for these to be special-case subdomains or for them to be treated specially by UIs at all.)
