That must be an odd definition of "lunch", given that Apple tends to capture roughly 80% of Smartphone profits, Huawei about 6%, and Xiaomi even less than that.

That rings true. Huawei owner here who, when purchasing, was doubting between a Lenovo, Xiaomi and this Huawei. Didn't have to think long when seeing what Samsung asks for a mid- or high-end phone (or when comparing specs of their low-end models).