Yesterday evening, my daughter noticed an iPad had been removed from its case and held up the empty one asking what gives? My immediate response, "What you're looking at is the THINNEST, LIGHTEST, iPad we've ever produced. It's 127% faster than the case alone. And now for something we know you're going to love. In the past you've enjoyed lunch, and you've told us about how much you liked late lunch. Tonight we have something really special for you, and I can't wait to tell you about it. Introducing dinner."
The thing is, when Steve Jobs spoke such words unironically, the apple fans swallowed every word whole. And the non-fans were comparing it to existing products but also didn't really remark much upon it. But yeah, when they keep repeating it when there is nothing new to report...
