1) It’s going to be a grind and the fact that you increased from 200 actives to 500 actives is a good sign!
2) 10-20% trial signups conversion isn’t terrible until you’ve found the right type of customer you’re targeting. Bigger companies might be getting close to 40% but that is for a product that already has market fit.
3) second other suggestion...email and get in front of your users. Or when users file support tickets (make it super easy for them), use that as opp to get educated.
4) don’t spend money on ads to increase traffic until you are getting more of the type of customer you want and consistently converting them
5) don’t spend more time insrutmenting analytics. You already know what’s up. Just talk to users more and iterate based on their feedback
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