https://www.lesswrong.com/posts/reitXJgJXFzKpdKyd/beware-tri...
There was a joke in one of Stephen Hawking's book that each equation included in the text cuts the number of readers by half. In a similar fashion, you can imagine that each extra step you need to get to the information will cut the number of occasions you do so by half. If you want the system to benefit you daily, in many areas, it has to be as simple and seamless as possible.