I won't deny that there are many many users that do not care. However, I disagree that there is a real choice in the current duopoly. Android allows you to install applications outside the app store. However, you trade this possibility for continuous data harvesting by Google and only a limited window of updates.
So, the choice is largely:
some freedom ^ (privacy | long-term updates)
Freedom, privacy, and long-term updates are all important to me, so there is no real choice.