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0 pointsscarface747y ago0 comments

You can target whoever you want to in traditional media. With traditional media for instance, you can target off campus housing to a majority White college,but there is no way that you can stop a minority from seeing the ads.

With FB, you could target an ad to people who go to that school who are of certain race. (https://www.technologyreview.com/the-download/609543/faceboo...)

This is specifically not allowed by the Fair Housing Act.

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phy67y ago

Devils advocate here, but what if facebook had an Opt-In, where users can allow the features they've entered to limit the ads shown to them? What if I only want ads (from food to housing) in Spanish or Chinese? Can my preference as an individual override having to see ads that I don't want to see?

scarface74OP7y ago

It doesn’t matter and the law only applies to housing. All of the other analogies are moot.

If you asked a real estate agent could they find you a house in a mostly Jewish community for instance, they are not allowed to help you...

https://realestate.usnews.com/real-estate/articles/what-your...

Real estate agents can easily find themselves having to explain why they can’t narrow down homes on the market based on the client’s preferences because the requests touch on the protected classes. Babs De Lay, broker and owner of Urban Utah Homes and Estates real estate agency in Salt Lake City, says she worked with friends a few years ago who said they were looking for the “most Jewish, democratic neighborhood” in the area.

You could ask your real estate agent, “Is this a good neighborhood?”

Your agent isn't purposely giving you the run-around. Certain details about a neighborhood or community can violate the Fair Housing Act, which was enacted in 1968 to eliminate housing discrimination. The law protects against discrimination based on race, color, national origin, religion, sex, disability or family status. In particular, it prohibits any real estate professional from steering prospective homebuyers or renters toward or away from a community based on any of the classes under federal protection.

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