But is that not simply the perspective of someone who has already smoked for a number of years, and who doesn't really care about the presentation?

As far as I understood, the point was to make the packaging less enticing to potential new customers?

Yes I think it's funny. Sometimes you'll see a new product on the shelf and then six months or a year later they'll've changed the packaging since the first one didn't work well enough. I guess those must be well funded products owned by big food companies.

And advertising that merely told you they have a product rather than showing unlikely circumstances - or at least had to depict the likely uses of the product. Car ads that sit in traffic rather than zooming through the city. Coke drinkers that struggle to stay awake in the office rather than take a ride in Santa's sleigh in a winter wonderland.

Fake news move over. You've already been outdone.