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My wife would have no problem with it. But what if one of her friends saw me on the bus with Bumble open on my phone? If she spoke to my wife she'd be able to clear up the confusion. But what if she didn't? What if there ended up being a persistent rumour that neither myself nor my wife could clear up because no-one told us about it?
I'm not saying it's not sad, but it's the actual reality we live in. Social lives are complex in ways we can't really control.
I don't know about you, but I don't show random acquaintances all the apps on my phone.
Also, if someone saw you with Bumble BFF in a public place, they'd see you swiping left and right on pictures of men. Are you worried people will think you're gay?
It's kind of funny that in a thread that's ostensibly about making new friends your advice has turned to how to choose which friends to discard.
That said, I think for most of us the potential deterrent is much greater than that. My partner would absolutely mock me a little bit (because mocking each other is how we show love), and then probably sign up as well. My co-workers, on the other hand, would start gossiping. Having that icon seen on my home screen could be a career-limiting move.
Not saying that a dating app shouldn't include such a feature, but the association is going to be a huge headwind toward it becoming a pervasive platform for finding non-romantic friendships.
Again, I have to ask: why are you showing all the apps on your phone to your co-workers? I don't show my phone to my co-workers, and I certainly don't let them look through all the apps on it. And you don't have to put Bumble on your home screen.