There are mature platforms out there that act as a platform to showcase and sell art out there. Building your own platform might be interesting as a project, but not economically sensible. An existing platform gives your girlfriend the tools to interact with people who like her art, and to experiment without having to wait for you to finish a new feature.
If her art is physical, consider Etsy; if it is digital, look at DeviantArt, Patreon, or one of the many order-to-print shops.