Parse was very very good for making it easy to prototype apps. However, once apps began to scale, Parse fell apart and was not a suitable technology. They would not have been able to make money because all the big money comes when people have full scale deployments on a platform, and that simply would not have been possible with Parse's shitty-for-scale technology. Again, very awesome tech for rapid prototyping mobile app development ca. 2012 2013..

It wasn't my decision to bet on the technology; it was in place when I was called in to put out the fires. I have a hard-won personal rule not to bet my organization's technical architecture on any tech that hasn't been around for at least 5 years UNLESS it solves a mission-critical pain point / workflow / etc.

I was on the engineering team for another mobile app that did $20M a year in revenue, mostly from in-app subscriptions.. was extremely costly to manage, so seems like you may have a pain point here and a new tech that may be worth betting on. Good luck!