But Apple does pre-install iTunes/Apple Music, and make money when users use the default music app rather than downloading alternatives. You gotta pay for the OS somehow, but people aren't willing to pay for OSes. So instead, Apple makes money through the bundled hardware (to use iOS, you must buy an iPhone) and Google through the bundled software (if you want to use some Google apps like the Play Store, you must also use other Google apps like Chrome and Search).