I'm sorry but this move is garbage. I am British and I'm so glad the UK is leaving this horrible, success hating farce of a union. Google paid billions to develop Android and then gave it away for free under the Apache license specifically to encourage competition and diversity in the smartphone market. They then added a carrot of some apps and the app store if OEMs agreed not to introduce backwards incompatibilities, to avoid the J2ME problem of a hopelessly forked and buggy platform.
If they hadn't done these things, very likely Apple would have wiped out every competitor in existence.
The EU is sending a powerful message with this move: keep everything proprietary, pick a high enough price point to price out most poor European countries, and you'll be fine. Build an open ecosystem where competitors target every price point and you'll suddenly find yourself being an involuntary contributing member to the EU's budget. What a great disincentive to build products for the Spanish or German markets.
It is okay for them to do whatever they want with their Nexus/Pixel devices, since they fully own them. But forcing some random DTV vendor to install Google Search, Google Social Network, Google Online Shop, Google Payment System, Google This and Google That, just because the vendor chose to adopt a free operative system into their system, it's just abuse of power and monopoly.
It automatically gives Google an advantage over the Search, Online Shop, Social Network, etc, markets. It is basically impossible to start a new video streaming business in the DTV market, for example, when you know that every single DTV system has Youtube already installed just because Google mandates so. And Youtube is "good enough" for 90% of the people.
The entire world doesn't suddenly owe something to Google just because they made something open source.
Yes, why is that surprising ? They would also not get the benefit of OEMs shipping their bundle of services across the globe.
>gave it away for free under the Apache license specifically to encourage competition
It has nothing to do with increasing competition. It's anything but. That's one of the reasons for the fine. The non compete clause prevents OEMs from creating forks of Android.
What their agreements require is that the forks be compatible with base Android, that is, apps should run the same on every variant of Android. It's designed to ensure app compatibility and avoid the mistakes of the past, like with J2ME where apps had to be debugged on every single phone because they were all riddled with bugs and incompatibilities.
But outside of app compatibility issues vendors can and do make big changes, everything from the appearance to the UI to the set of bundled apps - Samsung for instance replaces the browser, replaces the calendar, replaces the contacts app, replaces the home screen, replaces nearly everything. And Samsung is a Google licensee. So clearly, your understanding of what Google is doing here is not accurate.
When Android was launched is was just another unknown piece of software, poor performance, lack of features, etc.
They can't both reap the profits of open source and then reject any disadvantages (such as with their anti-fragmentation clause).
They have the option at any point to go closed source and face the huge shitstorm that will follow.
Your points have been addressed above already, if Apple had a dominant market position, the EU would have handled things differently. And Apple has been fined by the EU before as well.
Raw numbers don't tell the whole story here.
However if the alternative is having to deal with the EU Commission then yep, I guess hard brexit is the next best alternative.
The reason the EU doesn't have any local mobile companies isn't do to with Android or Google's licensing terms. The EU had a very successful mobile firm and it shot itself in the foot over and over so badly it disappeared, because its own competitor(s) to Android just weren't good enough. Nokia was hopelessly out-engineered by Silicon Valley and in hindsight it would have done better to admit that, and become an Android OEM itself. It wouldn't have had to cut any deal with Google. It already had Ovi Maps and its own app store infrastructure. It could have done an Amazon and adopted Android without any strings attached.
Which is as it was before, of course.