http://www.europarl.europa.eu/external/html/budgetataglance/...
Fines paid to the EU go straight into its own general budget. Combined with the nature of the EU Commission as judge, jury and executioner in cases like this, it is a severe conflict of interest. Member state are refusing to pay more into the budget and the UK is leaving, which will create a massive budget hole. The EU is strongly incentivised to levy fines for vaguely defined, highly debatable "crimes" on US tech firms in order to avoid their own internal political disputes over funding.