That is a genius reply. This should be what people think every time they say no to a new idea with "put isn't this just xxxx, but a little simpler?". A little simpler can be very broad and Dropbox has done just what the founder envisioned - made a web-based flash drive.
I was joking to myself earlier today that "All you gotta do is..." is an alias for "I have not thought about it, and I'm encouraging you to do the same."
