These days, I wouldn't be surprised if Google sent me an email that said: Hey Widgetco, become a Certified Ad Partner to join our Managed Preferred Storage Solution or else your files on our legacy system will be deleted when it is deprecated in 24 hours. Also please fill out this Google Form (Google.com Account required; get one, it's easy!) and in this Google Form please tell us more about your company, including: how many employees do you have, what is in your product pipeline. Also would you like an investment from GV? No? You have violated our Terms of Service!
(Two weeks later)
We're proud to announce Widgety by Google, launching today!
(Nine weeks later)
Widgetco's website doesn't adhere to Chrome's latest Super Safeweb standards.