In risk management and safety analysis, they draw the distinction between "hazard" (being the thing that might cause damage/injury) and "risk" (being the exposure to it).
I think it's useful to take a similar approach when considering luck. Good things (big contracts, investors) are the equivalent of "hazard", and good market positioning, professional networking, persistence etc. then increase the "risk" of them paying off. It's not about "being lucky", it's about increasing the likelihood of positive outcomes to a level where your overall success becomes likely.