It makes it so easy to apply... but then again I'm probabbly not the guy who they want to apply so do they really want to use that feature? The sheer volume of irrelevant applications would seem to potentially skyrocket.
Inb4 a recruiter comes in and tells me how their job is "hard" and the inherent necessity of treating job applicants like annoying buzzing little flies and how it's everyone elses fault that tech hiring is more broken than a dirigible that hit the ground at warp 10.
I do hit those ez apply buttons but I'm so tired I'm skeptical of them too, and skeptical every job being just someone leveling up their recruiter score with X resumes!
I could really go for a lot less of "I was looking at your resume" and then we talk and it is clear they did not ... ever do so. Even after I tell them about something on and and they still didn't comprehend it. sigh.
I did fill out an application form recently that was way more free form, and the application form asked me at the end what I thought of their form with just one text box and a "I liked it" or "I didn't like it" option. I never heard from them (I didn't expect to) but I still think better of their company because of it. It's the small things.