I've even seen some proponents of the bill lament that the lobbying by the "GAFA" (google, apple, facebook and amazon) won, so I'm sure some of them actually believe that they're fighting the good fight against the multinational behemoths who are trying to pillage European resources. It's relatively easy to justify the bill if you take it purely at face value without thinking about the consequences: the big players like Google make a ton of money by linking to other people's work without redistributing any of the profits to the creators, let's fix that. Of course, the road to hell is paved with good intentions and clueless politicians.
That or it's the Illuminati, who knows.