Nothingtoinstall.com now live (opens in new tab)

Maybe I don't get it, but this seems like a truly horrible name. I didn't have an idea of what the site was for from the name and even reading Joel's post left it a little vague. Once I was there, I got a feel for what was going on, but I still don't think I will remember the place.

For a site aimed at users, why use a name referring to webapp distribution?

I sense a disturbance in the web - millions of sockpuppets being created to ask and then answer the same question of what is the best web app for X.

It's interesting.

The look and feel of this site is almost too sleek and clean (I say this as a designer)

I like it and all, but it also feels a little hmm soulless?