I, in fact, possess no such misunderstanding. I can certainly appreciate that holding the tar up as the boogieman, to give coverfire to nicotene, makes good marketing material for up and coming businesses looking to disrupt established tobacco companies. However, there is a faulty assumption in your copy. And that's to defang addiction as a problem, and to anchor all of the negative effects of smoking to the respiratory system.
Of course tar is bad for lungs. It turns out that products such as tobacco can have multiple health hazards. I do not besmirch people for improving the health of others. I simply detest marketing that acts as if addiction is something to strive for.