But there ought to be another rule that takes priority over that one: when you use the name of a person or company, capitalize and spell it as they spell it. They are the ones who get to decide. It's not the prerogative of a third-party publisher or newswriter to override that.
It seems like a simple matter of humbleness and deference to whoever owns the name. It's eBay, not EBay, and IBM, not I.B.M.
What I don't understand is why a news organization would feel it's their business to override that - and why it's especially prevalent in the N.Y.C. media.
It is entertaining though! :-)
