Perhaps it is not meant for you, but for fans of a given media whose popularity warrants creating the consumer-insertion profitable. It is a different type of media, beyond product placements; consider the ability for fantasy fulfillment or impressionability. A lot of marketers would love to have such a technology. The idea is to offer it to consumers who willingly insert themselves into desirable scenarios for the media itself. A lot of consumers would do this, and the product placement capabilities are endless.