Your post did not consider the high likelihood that a container of product on "clearance" from north face is counterfeit.
My point is simple. We have to have less tolerance of the willful ignorance by scammers. The brand should not need to pursue this.
Stipe / Atlas CAN and SHOULD shut down merchants who exhibit characteristics of fraud. Amazon should shut down the fake apple product sellers.
And yes, my job interects with fraud / ripoff detection, and I've worked with folks like you. My advice to folks in business and elsewhere, someone that willfully ignorant is not someone you want to do business with.