If I want the best engineer to build my bridge, I don't want to give bonus points for skin color or private parts. It's not like the trucks going over it will be any lighter or have smoother tires because the person building it grew up in a single parent household or something. When the rubber meets the road, some engineers are better than others and it affects the end product.
My fundamental concern is that the moment that the deciding factor isn't how good someone is at what you need them to do, you're driving a wedge through "the world as it is (cold hard reality)" and "the world as you want it to be (equal outcomes, diverse, empathetic)". The deeper that wedge gets, the tougher of a time you'll have meeting goals in the real world, where whether or not that bridge holds during a tornado is completely independent of the background of those who built it.
I think employees should be judged on how well they can deliver toward the company's goals, and for the most part, I think that happens. Actions like these are more about virtue signaling than anything else.