Simply and brutally put: if you are incompetent and/or malevolent in your business practices and for that reason your business faces existencial threat from a piece of regulation that codifies the ideal setting for the industry, your business better dies ASAP.
I want that just like you can't have a random person design cars, architect buildings or teach our kids, similarly a random person cannot code up a commercial/government web site where they were "learning as I went along"; and an enterprise that can't afford to consult a lawyer can not get their hands on people's private data that they'd rather not change throughout their lives. Entrepreneurs to the hell, the amount of irresponsibility some people posting here want conceded to them is mind-boggling. I really hope that the upcoming decade will bring some sanity to this wild-west of an industry where who don't know what they are fucking doing can't just go out and handle stuff that they should not be allowed to even observe with a telescope from miles and miles away.