...you just repeated it again. Not wanting regulation does not mean not wanting to follow the law or protect data.
Complying with GDPR can involve a significant cost, but as said multiple times already, the issue isn't data privacy and security but the vast ambiguity of the law. Costs and risk explode when the rules are vague and applied "on-principle".
There are numerous comments on this page that keep saying you need "a good reason" without realizing that is absolutely useless in a legal sense and can open up a large volley of litigation against any business.