This issue isnt about privacy...

Nobody reasonable is arguing that it's a bad idea to let customers control their data. The actual issue is that the rules are vague and thus create a lot of confusion and waste that affects all companies, while not providing any real protection against the massive conglomerates that abuse data in the first place.

>Less targeted ads are exactly what we need. That's what the regulation aims for!

I have nothing against targeted ads. I am against targeting ads and collecting/distributing my data without my explicit consent. E.g. mobile companies selling my real time location because there's some obscure sentence in their 90 page terms of service.

And there's a lot of room for choosing the fine/punishment. There should be some rules, i.e. fines for intentionally violating privacy of millions of people should be very different from fines for unintentional violation of privacy of 10 people.