> The VP and director love my product and want to start using it right away for their department. But their legal team is scared shitless with 4% fines in GDPR. (snip) That's their interpretation of GDPR. It doesn't matter whether it's right or wrong. This is the side-effect of GDPR.

I understand it's frustrating on your side, because you have no control over the response of your customers. But understanding what GDPR is (and not falling for FUD) is why the VPs and Directors get paid the big bucks and get the fancy titles. If they can't or won't work with legal to become compliant, they should resign and let someone else do the job properly.

I'm not saying, "oh it's easy" -- it's not easy. But that doesn't make the law wrong either. And it's not OK to blame GDPR as being "bad", when those rules are mostly just putting some real enforcement around stuff all moral and ethical organizations should have already been doing anyway.