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I keep smelling this false dichotomy: either you're complying with the GDPR or you're doing something nefarious.
Others may be arguing against the spirit of the law, the extent of the protections, the tradeoffs between data and privacy, or any of those topics actually related to data or its storage. I'm not, nor is the GP.
I'm arguing that businesses can make perfectly valid decisions regarding risk with respect to regulation that have little to do with the compliance in spirit.