It certainly doesn't appear to be a false dichotomy to me. If your company has a European presence, you will be required to follow the GDPR. But for my purposes, companies that say they will support the GDPR globally will absolutely get my business before those that do not.

And there are plenty of areas where my data is used against me. Look no further than the recent cell phone location leaks, or facebook, or google.. The time for their siphoning every last shred of data is done.

> I'm arguing that businesses can make perfectly valid decisions regarding risk with respect to regulation that have little to do with the compliance in spirit.

And I, a customer, can make a very easy choice of "If you assert that you follow the GDPR globally, I will buy from you." I think of it like California Emissions, or other 'Better than average certifying bodies'.

Hungary and Poland were under the Soviet boot, but a generation later they are going back to undemocratic and authoritarian governments. Eastern Germany was under the Soviet boot and they have far more neo-nazism than Western Germany who wasn't. So the 40 years seem to have made some long lasting damage instead of fostering as strong "never again" attitude.

On the other hand 12 years of nazi government have left a much more permanent "never aggain" against big brother in Western Germany. To my knowledge it's the only country on the planet where citizens' resistance made Google to stop deploying Streetview (where it might well be debatable whether Streetview is the worst big brother thing. But sometimes relatively minor issues raise big fears and hit big resistance, as it seems to be with GDPR for small US businesses)